ARMADA ARV RANGE 2023

CUSTOM ILLUSTRATION - ARMADA ARV SKI RANGE
Skier standing in front of snow-covered trees holding a pair of Armada skis upright in the snow.

BRIEF

Collaborated with the team at Armada to develop five artworks across five skis for the 2023 ARV range. Each design needed to feel distinct, while still sitting comfortably within the broader collection. For this model, the artwork was built around an elk theme and designed to work across the full ski format.

OUTCOME

This ski formed part of a wider North American animal-based series developed for the Armada ARV range. The elk graphic combined wildlife and landscape elements to create a composition that suited the proportions of the ski and gave the piece a strong visual read both on display and on snow.

APPLICATION

ARV JJ-UL Armada ski

CLIENT

Full-length view of Armada skis featuring custom elk illustration artwork, with antlers, mountain landscape, cabin details, and orange sky across both skis.
Skier standing in front of snow-covered trees holding a pair of Armada skis upright in the snow.
Angled view of Armada skis featuring hand-drawn elk and cabin artwork in warm orange and cream tones.
Lower section of Armada skis showing illustrated mountain track scene with hikers, rocks, and a wagon integrated into the ski design.
Skier riding through deep powder snow on Armada skis in a mountain setting, with snow spray surrounding the rider.
Skier standing in front of snow-covered trees holding a pair of Armada skis upright in the snow.
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