CAPITE X RHYTHM JAPAN

20 YEAR SNOWBOARD GRAPHIC
Wide crop of a robot character and CAPiTA wordmark from the Rhythm Japan x CAPiTA 20-year snowboard graphic illustration.

BRIEF

Develop a detailed graphic illustration celebrating 20 years of Rhythm Japan, established in 2005, capturing the fun, the carnage, and the on-snow culture that’s grown around Niseko, Hokkaido. The aim was a story-led design that rewards repeat viewing, packed with Easter eggs from past seasons, events, milestones, and in-jokes from the Rhythm crew, while staying true to Rhythm Japan branding.

OUTCOME

A dense, where’s-Wally-style illustration built like a visual timeline, featuring memorable moments from Rhythm Japan’s journey, caricatures of past staff members, and nods to community highlights across two decades. The artwork was designed to read cleanly at a distance while revealing layered detail up close, making it feel like a collectible piece of Niseko’s history.

APPLICATION

Applied to the Capita Navigator, a powder-focused snowboard perfect for Japanese Niseko conditions. The graphic becomes part of the ride experience, delivering a snowboard graphic design outcome that’s equal parts branding design and illustration, created specifically for Rhythm Japan in Niseko, Hokkaido, Japan.

CLIENT

Rhythm-japan-client-logo
Capita-client-logo
Full-length snowboard featuring the Rhythm Japan x CAPiTA 20-year anniversary graphic, a vertical illustrated city scene with a robot character at the top and layered street details below.
Snowboard graphic detail featuring a large bear, small people, and a central snowboard binding insert marked “Handcrafted in Austria”, within the Rhythm Japan x CAPiTA 20-year artwork.
Night street illustration with a Rhythm Japan sign, people, vending machine and a katana sword, from the Rhythm Japan x CAPiTA 20-year snowboard graphic.
Dark blue night scene illustration with a van, street characters and snow stacks, from the Rhythm Japan x CAPiTA 20-year snowboard graphic.
Close-up of snowboard binding insert area with mounting holes and “Handcrafted in Austria” mark, within the Rhythm Japan x CAPiTA 20-year graphic artwork.
Illustrated scene with a ramen bowl, small characters and a Rhythm Japan shop sign, part of the Rhythm Japan x CAPiTA 20-year snowboard graphic.