This collab capsule draws inspiration from the playful nature of Japanese culture. “This piece centres around Niseko and fuses with a yōkai art twist. Yōkai, which translates to ‘bewitching apparition’ or ‘mysterious phenomena,’ is an integral part of Japanese folklore and is often depicted in art, literature, and popular culture. These supernatural creatures have been inspiring artists for centuries.
Objective – Develop a fun and engaging illustration with adaptability to various products.
Product Application – Gloves, helmet wrap, goggle strap, proclava face mask, packaging and enclosed chopsticks.
Solution – A chaotic scene centred around Niseko Japan, encompassing yokaui elements aimed at a broad demographic in the snow industry.